D2C SEO Specialist (SKINCARE INDUSTRY)

Delhi

**About the Opportunity** A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart --- turning niche products into market leaders. **Role \& Responsibilities** * Own end-to-end SEO strategy for 5 D2C skincare brands --- including technical audits, keyword mapping, content roadmaps, and SERP performance tracking. * Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms. * Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., "best acne serum for oily skin," "anti aging cream for 30s"). * Run competitive gap analysis using tools like Ahrefs, SEMrush, and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon. * Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio. * Coordinate with e-commerce teams to implement SEO-friendly UX changes --- mobile speed, product video SEO, FAQ schema, and review-rich snippets. **Skills \& Qualifications** **Must-Have** * Google Search Console * Ahrefs * SEMrush * Google Analytics 4 * Schema markup * Keyword research * On-page SEO * Technical SEO audits **Preferred** * Amazon SEO / A9 algorithm experience * Flipkart SEO / Seller Central optimization * Skincare product category knowledge **Benefits \& Culture Highlights** * Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr in ARR * Hybrid work model with core on-site days in Bengaluru or Mumbai * High-impact role --- your SEO decisions directly move revenue and market share