D2C SOCIAL MEDIA SPECIALIST (sKINCARE)

Delhi

**About the Opportunity** A fast-scaling D2C beauty-tech brand in the premium skincare sector is on the hunt for a dynamic Social Media Specialist to own and amplify its digital voice. We're building cult-favorite skincare routines trusted by thousands across India, powered by science-backed formulations, community-led storytelling, and scroll-stopping visual content. If you live for TikTok trends, Instagram Reels analytics, and turning skincare routines into binge-worthy content---you belong here. **Role \& Responsibilities** * Plan, create, and schedule daily social media content across Instagram, TikTok, and YouTube Shorts for a premium skincare brand. * Design scroll-stopping visuals and short-form videos that drive product awareness, engagement, and conversions. * Collaborate with influencer marketing and growth teams to execute branded campaigns with micro \& macro creators. * Analyze platform performance metrics (reach, CTR, saves, conversion) and optimize content calendar weekly. * Build and maintain brand tone of voice---clean, clinical, yet approachable---with skincare education woven into every post. * Stay ahead of social trends, platform algorithm updates, and competitor moves to keep content fresh and effective. **Skills \& Qualifications** **Must-Have** * Instagram * TikTok * YouTube Shorts * Canva * CapCut * Meta Business Suite * Google Analytics * Shopify (or similar e-commerce platform) **Preferred** * Pictory or InVideo * Basic Photoshop * Klaviyo or email marketing experience **Benefits \& Culture Highlights** * Work with a fast-moving, product-first team where your content directly impacts sales and brand perception. * Access to cutting-edge skincare products and early previews of launches you'll help market. * On-site culture in a vibrant, design-forward office with flexible Fridays and wellness perks.