D2C Junior performance marketing executive (upto 20k)

Delhi

**About the Opportunity** A fast-scaling D2C (Direct-to-Consumer) growth consultancy in India, we partner with emerging and established consumer brands to scale acquisition, retention, and lifetime value through data-driven performance marketing. Our team builds hyper-targeted campaigns across Meta, Google, and emerging social platforms --- turning insights into conversion engines that drive measurable ROI. We operate with agility, obsession for metrics, and a relentless focus on growth. **Role \& Responsibilities** * Plan, launch, and optimize paid campaigns across Meta (Facebook \& Instagram), Google Ads, and emerging platforms like Snapchat or Pinterest. * Monitor daily performance metrics (ROAS, CPC, CTR, CAC) and make real-time bid, budget, and creative adjustments to hit KPIs. * Build audience segments using native platform tools (Custom Audiences, Lookalikes) and UTM-tagged links for granular campaign attribution. * Collaborate with creative teams to A/B test ad copy, visuals, and landing pages --- driving incremental gains in conversion rate and engagement. * Prepare daily/weekly performance dashboards and present insights to internal stakeholders with clear actionable recommendations. * Stay ahead of platform algorithm shifts, policy updates, and emerging D2C marketing trends to maintain competitive edge. **Skills \& Qualifications** **Must-Have** * Meta Ads Manager * Google Ads * UTM Tracking * Facebook Pixel * Google Analytics 4 * A/B Testing **Preferred** * TikTok Ads * Shopify Analytics * Basic SQL **Benefits \& Culture Highlights** * On-site collaborative workspace in a growing D2C-focused team --- ideal for hands-on learners and growth hackers. * Performance-linked bonuses and rapid promotion tracks for high-impact contributors. * Weekly knowledge-sharing sessions with senior growth marketers and direct exposure to real brand P\&Ls.