Director of Digital Marketing & Business Development
New York
**Position: Director of Digital Marketing \& Business Development** **Location: Fully Remote** **Salary: $100K-$115K Bonus Equity** ***Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing \& Business Development to join their team*** **++Overview:++** This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue \& expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry. **++Responsibilities:++** * Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization * Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing * Use data-driven insights to improve conversion rates, retention, and customer lifetime value * Evaluate and integrate emerging marketing technologies that drive operational efficiency * Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.) * Develop high-engagement content strategies leveraging AI-enhanced creative workflows * Manage influencer relationships and ambassador programs * Oversee paid social campaigns and performance optimization * Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities * Develop and execute strategic growth initiatives aligned with company revenue targets * Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities * Support strategic planning for new product launches and category extensions * Maintain consistent brand voice while testing innovative digital engagement strategies * Build data driven initiatives that deepen customer loyalty * Partner with product development to translate customer insights into new offering **++Qualifications++** * 3--7 years of experience in marketing, growth, or business development (DTC or consumer brands preferred) * Demonstrated experience using AI tools for marketing automation, analytics, or content creation * Strong understanding of paid social, digital advertising, and performance marketing metrics * Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment * Analytical thinker with the ability to translate data into actionable growth strategies * Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred) * Passion for pets and consumer lifestyle brands is a plus
