Marketing Manager - JG

Gurugram

**Role Overview** We are seeking a young, dynamic, and hands‑on Marketing Manager to lead brand building and campaign efforts. This role is ideal for a self‑starter who thrives on fresh, out‑of‑the‑box ideas, can drive high‑impact campaigns on lean budgets, and is equally comfortable managing retail sales growth and online presence. **Key Responsibilities** * **Brand Building** **:** Strengthen brand identity across retail, digital, and outdoor channels. * **Campaigns \& Advertising** **:** Conceptualize, plan, and execute campaigns that boost footfall, engagement, and recall. * **Low-Cost Initiatives** **:** Design creative, cost‑efficient activations (social, partnerships, influencer collaborations) with strong ROI. * **Retail Sales Growth** **:** Drive marketing initiatives that translate into footfall and sales across stores. * **Digital Presence** **:** Own social media, e‑commerce marketing, and online brand consistency. * **Campaign ROI** **:** Track, report, and optimize campaign performance. * **Cross-functional Coordination** **:** Collaborate with sales, retail, and design teams for aligned launches. * **Market Watch** **:** Monitor competitor activity, fashion trends, and consumer preferences. **Desired Skills \& Competencies** * 2--6 years of experience in marketing, brand management, or related fields (fashion/retail/apparel preferred). * Proven ability to deliver impactful campaigns on limited budgets. * Strong grasp of social media, digital marketing, and e‑commerce platforms. * Comfortable with data analysis (campaign metrics, ROI, sales impact). * Excellent communication, coordination, and project management skills. * Energetic, proactive, and entrepreneurial approach to problem‑solving. **Qualification** Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or related field.