Content & Distribution Strategist (Agency Experience)

Delhi

**Content \& Distribution Strategist (Agency Experience)** **Position:** Content \& Distribution Strategist **Type:** Full-time **Salary:** Up to 7 LPA **Experience Level:** Minimum 2 years **About the Role** We are seeking a passionate and innovative **Content \& Distribution Strategist** to join our team in a founding role. This position offers a unique opportunity to own the strategy, research, and content direction for our properties. You will report directly to leadership and have a clear path to building and leading a team as the function proves itself. **Key Responsibilities** * **Strategy Development:** Create and implement comprehensive content strategies for scaling Instagram and YouTube pages from scratch. * **Content Direction:** Develop engaging content concepts, scripts, and captions that resonate with target audiences and drive growth and retention. * **Performance Analysis:** Analyze platform-specific metrics to identify trends and optimize content for maximum engagement. * **Content Calendar Management:** Own the content calendar, ensuring timely delivery and alignment with strategic goals. * **Research:** Conduct thorough research to inform content direction and stay ahead of industry trends. * **Autonomous Execution:** Navigate ambiguity and take initiative in defining processes and strategies without a predefined playbook. **Must-Haves** * **Proven Experience:** Demonstrable experience in scaling Instagram and/or YouTube pages from scratch, with a portfolio of successful examples. * **Growth Instincts:** Sharp instinct for identifying hooks, pacing, formats, and understanding algorithmic behavior that drives growth and retention. * **Strong Writing Skills:** Ability to transform ideas into compelling scripts, captions, or concepts independently. * **End-to-End Ownership:** Experience managing a content strategy and calendar from conception to execution. * **Comfort with Ambiguity:** High comfort level with working autonomously in an undefined role, creating processes and strategies as needed. **Nice-to-Haves** * **Multi-Niche Management:** Experience running multiple pages across different niches simultaneously. * **Familiarity with AI Tools:** Knowledge of AI-generated video/content tools and workflows. * **Agency Background:** Experience supporting brand or client-facing content teams in an agency setting. * **Team Management:** Prior experience managing a small team of interns or freelancers. **Why Join Us?** * Be part of a dynamic and innovative team where your contributions are valued. * Opportunity for professional growth and leadership development. * Work in a creative environment that encourages experimentation and new ideas.