Director of Ecommerce
New York
**Job Title: Director of Ecommerce** **Role Overview** The **Director of Ecommerce** will lead the ecommerce business for the brand., owning its revenue performance, customer lifecycle strategy, and digital channel growth. This role is responsible for building a high-performing online business --- driving customer acquisition, improving conversion, strengthening retention, and increasing lifetime value. You will oversee ecommerce operations, site experience priorities, digital merchandising, CRM/loyalty, and performance analytics. You will partner closely with Marketing, Creative, Merchandising, Operations, Customer Service, Finance, and IT to ensure our website reflects the brand, drives growth, and delivers a seamless luxury shopping journey. As the channel scales, this role will contribute to building future ecommerce team capabilities. **Key Responsibilities** **Ecommerce Business Ownership** * Own ecommerce revenue performance, forecasting, KPIs, and business planning. * Drive customer acquisition, conversion optimization, AOV, repeat purchase, and LTV growth. * Identify new revenue opportunities, business models, partnerships, and digital growth initiatives. **Digital Experience Leadership** * Prioritize site improvements and UX optimizations that increase conversion and customer trust. * Partner with internal design, marketing, and technical teams to deliver intuitive, conversion-driven experiences. * Champion a luxury, customer-centered digital experience from discovery through post-purchase. * Establish and lead a structured CRO roadmap, utilizing A/B and multivariate testing to validate hypotheses, reduce friction, and systematically improve conversion rates across the funnel. **Merchandising, Pricing \& Go-to-Market** * Oversee digital merchandising, storytelling, and promotional execution with brand alignment. * Ensure the ecommerce calendar aligns with brand campaigns, new collections, and seasonal strategies. * Support pricing, message hierarchy, product presentation, and digital-focused launches. **Customer Lifecycle, CRM \& Loyalty** * Lead digital retention strategies, CRM, email/SMS lifecycle journeys, and personalization. * Build and strengthen loyalty, referral, and advocacy programs that foster long-term relationships. * Use behavioral insights to tailor messaging, content, and offers to customer segments. **Data, Analytics \& Performance Optimization** * Own ecommerce dashboards, insights, and reporting for senior leadership. * Analyze performance across traffic, conversion, merchandising behavior, and acquisition/retention effectiveness. * Translate data into actionable strategies that maximize revenue and profitability. **Cross-Functional Collaboration** * Partner with Operations, Supply Chain, Customer Service, and Finance to ensure a seamless customer journey --- from purchase through fulfillment and after-sales support. * Collaborate with IT and external resources on platform and Martech needs, without technical ownership. * Improve cross-functional alignment, communication, and ecommerce processes. **Qualifications** * 8--12 years of ecommerce leadership, owning revenue and channel growth. * Experience scaling ecommerce for a retail, fashion, jewelry, luxury, or premium consumer brand strongly preferred. * Deep understanding of ecommerce KPIs, acquisition, digital merchandising, UX/UI best practices, and CRM lifecycle strategies. * Strong analytical and commercial problem-solving skills; able to influence using data. * Experience collaborating with leaders across Marketing, Merchandising, Operations, and Customer Service. * Customer-obsessed decision-maker who values brand storytelling and business results equally. * Thrives in a fast-paced, founder-led, growth-oriented environment. Salary **$175,000-$200,000 Bonus**
