Content Creator

New York

Job Title: Content Creator **Role Overview** We are seeking a **Content Creator** to shape and lead our social media across all platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging channels. This role will execute a cohesive brand presence that elevates the brand's luxury image, builds loyal communities, engages new audiences, and drives measurable business impact.This individual will be a brand storyteller, content creator, community builder, and digital innovator. They must be comfortable behind the camera as a director and in front of the camera as an on-screen personality when needed for brand storytelling, product features, tutorials, and social moments. **Key ResponsibilitiesSocial Media \& Content** * Execute the social media strategy to grow brand awareness, engagement, and conversion across all channels. * Build and protect a clear, consistent, luxury brand image and tone suited to each platform's audience. * Create annual, monthly, and weekly content calendars aligned with product launches, campaigns, PR, retail, and sales cycles. * Lead the planning and execution of go-to-market social campaigns in partnership with Marketing, Product, PR, and Sales. **Content Creation \& Storytelling** * Own conception, scripting, filming, editing, and publishing of high-quality content that reflects the brand's luxury positioning. * Serve as an on-screen personality when beneficial to storytelling (e.g., styling tips, behind-the-scenes, educational content, product showcases). * Direct and produce content with internal talent, creators, ambassadors, and external partners. * Ensure all content is optimized by platform and informed by performance analytics. **Community Growth \& Engagement** * Cultivate meaningful, two-way relationships with the brand's social communities. * Actively engage with followers, respond to comments/messages, and foster thoughtful conversations that deepen brand affinity. * Partner with customer service to ensure timely and brand-aligned responses on social channels. * Monitor cultural trends, competitor movements, and platform innovations to keep the brand relevant and modern. **Influencers, Celebrities \& Partnerships** * Maximize impact of talent, creator, celebrity, and brand-partnership content across social channels. * Work with team to ensure we maximize influencer relationships, gifting strategy, and content usage rights to amplify reach authentically. * Identify emerging voices, stylists, jewelers, and micro-communities aligned with brand values to expand awareness and credibility. **Analytics, Optimization \& Growth** * Track performance metrics (growth, engagement, reach, sentiment, conversion) and translate insights into action. * Continuously test new formats, posting cadence, hooks, and creative approaches to improve results. * Prepare monthly performance reports with clear recommendations to leadership. **Qualifications** * 4--7 years of experience in digital marketing or social media management, ideally within luxury, fashion, beauty, or jewelry. * Proven success building and scaling social channels with compelling content and community engagement. * Strong on-camera presence and confidence, with excellent storytelling and communication skills. * Expertise in content creation tools (e.g., Adobe Creative Suite, CapCut, Canva, video editing apps). * Deep understanding of social platform algorithms, best practices, culture, and trends. * Experience working with influencers, creators, and celebrity talent. * Highly creative, proactive, and agile, with strong aesthetic sensibility and passion for luxury branding. * Strong project management and cross-functional collaboration skills. **Salary $100,000-$115,000**