Director, Retail Excellence

Bentonville

**Director, Retail Excellence - Hybrid in Bentonville, AR** **Commerce Marketing Agency \| CPG \| Shopper \& Omni‑Commerce Strategy** **About the Role** We are seeking a **Director, Retail Excellence** to join our commerce marketing agency and lead **retailer‑specific strategy and activation** for consumer-packaged goods (CPG) brands. This role sits at the intersection of **shopper marketing, retail media, and omni‑commerce planning**, serving as a strategic partner to both clients and internal teams. The Director will own retail strategy for **2--4 major client accounts within a specific industry vertical** , translating brand objectives, shopper insights, and retailer priorities into **actionable go‑to‑market plans**. Working closely with client leadership and cross‑functional agency partners, this role ensures that retail thinking is embedded throughout the planning, briefing, and execution lifecycle---from strategy through measurement. This is a senior, hands‑on leadership role within a fast‑paced **commerce and retail marketing agency**, supporting CPG brands across national retailers and retail media networks. **Key Responsibilities** * **Lead Retail Strategy Development** * Own the creation of retailer‑specific strategies rooted in shopper behavior, retail insights, category trends, and client business objectives, ensuring plans are relevant, differentiated, and commercially impactful. * **Client Partnership \& Integration** * Serve as a trusted strategic advisor to CPG clients, integrating retail and shopper strategy into broader brand plans, briefs, and omni‑commerce activation roadmaps. * **Retailer \& Retail Media Expertise** * Act as a subject‑matter expert on priority retailers and retail media networks (RMNs), staying current on platform updates, seasonal priorities, innovation, and emerging trends---and translating those insights for internal and client teams. * **Cross‑Functional Leadership** * Partner closely with commerce intelligence, media, creative, sales, and analytics teams to ensure retail strategy is seamlessly connected to execution across national and retailer‑led programs. * **Go‑to‑Market Plan Ownership** * Translate insights into clear, actionable go‑to‑market strategies that connect long‑term vision to day‑to‑day execution across channels, retailers, and 3P media partners. * **Measurement \& Optimization** * Define success metrics in collaboration with analytics teams and RMN partners; evaluate performance, identify opportunities for optimization, and guide strategic pivots to improve ROI. * **Team Leadership \& Enablement** * Lead, coach, and develop junior Retail Excellence team members; provide strategic guidance, quality oversight, and ongoing mentorship while contributing to a broader center of excellence for retail and shopper expertise within the agency. **Scope \& Impact** * Lead retail strategy across **2-3 CPG client accounts** and **3-5 key retail partners** * Influence **annual client media and commerce investment** * Manage and develop a team of supervisors and account executives within the Retail Excellence discipline **Required Knowledge \& Skills** * Deep understanding of the **U.S. retail landscape specifically within the Mass \& Club channels**, shopper behavior, and retailer priorities * Strong working knowledge of **retail media networks, shopper marketing programs, and omni‑commerce ecosystems** * Proven ability to translate data and insights into **actionable, retailer‑specific strategies** * Experienced client leader with strong executive presence and the ability to influence senior stakeholders * Exceptional collaboration skills across media, analytics, creative, commerce, and sales disciplines * Demonstrated experience coaching and developing high‑performing teams in an agency environment **Qualifications** * Bachelor's degree in marketing, eCommerce, or a related field (Master's degree a plus) * **8--10 years of experience** in commerce marketing, retail strategy, shopper marketing, or related disciplines * Background working within a **commerce, shopper, or integrated marketing agency** supporting **CPG brands** preferred **Work Environment** * **Remote role** with occasional travel for client meetings, team leadership events, and industry conferences * Predominantly computer‑based work requiring frequent collaboration with distributed teams across time zones **Why Join Us** You'll join a fast‑growing **commerce marketing agency** at the forefront of shopper, retail media, and omni‑commerce innovation---partnering with leading CPG brands to solve complex retailer challenges and deliver measurable growth.