Director of Growth
Los Angeles
\*THIS IS NOT A POSITION WITH FORCEBRANDS!\* A rapidly scaling **direct-to-consumer brand** is seeking a performance-driven leader to cdrive new customer growth and revenue through paid marketing channels. This role will oversee end-to-end acquisition strategy, including channel planning, budget management, creative direction, and ongoing optimization. **This is a hybrid working model in the South Bay of Los Angeles.** The ideal candidate blends strong analytical thinking with creative instincts, and has a track record of scaling acquisition programs in a measurable, efficient way. This person should be comfortable working in a dynamic environment with a strong emphasis on testing and iteration. **Key Responsibilities** **Growth Strategy \& Channel Ownership** * Lead customer acquisition efforts across a range of paid digital channels (e.g., social, search, partnerships, and emerging platforms) * Develop and execute a comprehensive growth plan focused on acquiring new customers and increasing revenue * Allocate and manage marketing spend with a focus on efficiency and return metrics * Regularly assess channel performance and optimize the mix to improve results **Performance Management \& Insights** * Define and monitor key performance indicators across the funnel (e.g., acquisition cost, return metrics, conversion rates, customer value) * Build forecasts and models to guide investment decisions and growth expectations * Translate campaign data into actionable insights to inform strategy * Partner with internal teams to enhance reporting accuracy and measurement approaches **Creative Strategy \& Experimentation** * Collaborate with creative partners to develop performance-driven marketing assets * Guide the testing roadmap across ads, landing pages, and user journeys * Use data to iterate on messaging, formats, and creative direction * Encourage a culture of continuous experimentation and learning **Cross-Functional Collaboration** * Work closely with digital product and site teams to improve conversion and user experience * Align with lifecycle marketing partners to ensure a cohesive customer journey * Identify new opportunities for growth across channels and customer touchpoints **External Partner \& Team Management** * Oversee relationships with external vendors and agency partners across media, creative, and analytics **Candidate Background** * 7 years of experience in performance marketing, growth, or customer acquisition within a consumer-facing business * Demonstrated success scaling paid media programs while maintaining efficiency * Strong foundation in direct response marketing and performance-oriented creative * Solid understanding of business economics related to customer acquisition and lifetime value * Experience managing significant media budgets across major digital platforms * Comfortable working with external partners and agencies * Strong analytical skills and experience with common analytics and ecommerce tools * Experience leading teams and collaborating across functions * Self-starter mindset with a focus on problem-solving and execution
