Director of Customer Insights

New York

*\*\*\*This is NOT a role with ForceBrands\*\*\** **Director, Customer Insights** **Location:** New York, NY (Onsite) We're partnering with a hyper-growth consumer wellness brand that is redefining an emerging category and scaling at an extraordinary pace. Backed by top-tier investors, operators, and athletes, this business is rapidly becoming a category leader and is seeking its first **Director of Customer Insights** to build the function from the ground up. This is a highly visible role sitting at the intersection of Product, Marketing, Operations, and Innovation. You'll become the voice of the customer, developing scalable systems to gather insights, identify opportunities, and influence critical business decisions. What You'll Do * Build and lead the customer insights function from scratch * Design and execute qualitative and quantitative research programs * Conduct customer interviews, surveys, concept testing, and consumer analysis * Translate customer feedback into actionable recommendations for product development and innovation * Partner cross-functionally with leadership to influence roadmap and growth decisions * Analyze DTC, subscription, retail, and consumer data to uncover trends and opportunities * Develop scalable systems for collecting and synthesizing customer feedback What We're Looking For * 6+ years of experience in Consumer Insights, Customer Insights, Market Research, Strategy, or a related function * Strong blend of qualitative and quantitative research capabilities * Experience within high-growth consumer brands, wellness, supplements, health, or adjacent categories preferred * Exposure to both DTC and retail channels * Strong communication and storytelling skills * Highly curious, customer-centric, and energized by speaking directly with consumers * Comfortable operating in fast-paced, ambiguous, high-growth environments Why This Opportunity? * Build a function from the ground up * Direct access to executive leadership * Significant influence on product innovation and business strategy * Equity participation * Opportunity to join one of the fastest-growing brands in the consumer space If you're excited about understanding consumers, influencing innovation, and helping shape the future of a category-defining brand, we'd love to connect.