Vice President of Influencer Marketing

Los Angeles

Vice President of Influencer Marketing ====================================== **Department:**Brand Marketing **Employment Type:**Full Time **Location:**Los Angeles HQ **Reporting To:**Tracy Nguyen Romulus **Compensation:**$230,000 - $250,000 / year ### Description SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level --- someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment. ### Key Responsibilities **Strategy \& Vision** * Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives. * Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve. * Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers. * Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite. **Team Leadership \& Development** * Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners. * Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration. * Set clear team goals, establish performance standards, and ensure consistent career development for direct reports. **Partnerships \& Creator Relations** * Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs). * Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals. * Build a diverse and inclusive creator roster that authentically represents the brand's audiences and values. * Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting. **Campaign Execution \& Cross-Functional Collaboration** * Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns. * Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming. * Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies. **Analytics, Measurement \& Budget** * Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives. * Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue. * Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance. * Present results, learnings, and strategic recommendations to executive leadership on a regular basis. ### Skills, Knowledge and Expertise * 10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level. * Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes. * Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms. * Exceptional leadership skills with experience managing and developing multi-person marketing teams. * Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements. * Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools. * Outstanding communicator and relationship builder --- you can inspire a creator and a CFO in the same afternoon. * Experience in a consumer brand, agency, or high-growth startup environment preferred. **What Success Looks Like** In your first 12 months, you will have: * Audited the existing influencer program and delivered a clear, prioritized strategic roadmap. * Built or restructured a high-performing team capable of executing at scale. * Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue. * Established a measurement framework that gives leadership clear visibility into influencer ROI. * Become a trusted cross-functional partner and the go-to voice on creator strategy across the business. This is a rare opportunity to take full ownership of a high-visibility, high-impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you. ### Benefits, Culture and Perks **Benefits and Culture** * Up to 100% Company Paid Healthcare (medical, dental, vision) * Kind Body Fertility Benefits * 401(k) savings plan with up to 4% match * Unlimited PTO * Full Access to LinkedIn learning * Employee Discounts **Perks (HQ Location)** * Free weekly catered lunch at HQ -- M/T/W/Th * Dog-Friendly office on a Thursday and Friday * Free Swag Giveaways * Annual Holiday Party * Annual Summer Party * Invitations to pop-ups and other company events * Complimentary daily office snacks and beverages