Social Media Specialist - PH & India

**Benefits:** * **Service Fee: Around 1500 AUD per month (depending on experience)** * Location: **Remote** -- Philippines or India * Job Type: **Full Time \| Day Shift** (Sydney, Australia Time Zone) * **28 days of paid time off** per year * Clear path for **career growth and development** **Essential Requirements:** * **3 years of hands-on experience and proven track record managing social media** accounts for a founder, executive, creator, personal brand, media brand or business. * **Hands-on short-form video editing, scripting, copywriting, and content strategy ex** **perience** tobe able to understand**hooks, retention, storytelling and pacing.** * Hands on experience with **social media analytics tools and metrics and reporting.** * **Willing to work with Zoom Camera ON during the 8 hours shift and** **to undergo a background check** **About the Role** Outsourced Pro Global is looking for a highly proactive, creative and data-driven **Social Media Specialist** to take end-to-end ownership of the Founder/CEO's social media presence across **Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts**, alongside other social channels. You will own the social media content lifecycle from**idea to publish to performance analysis.** This includes identifying content opportunities, developing ideas, writing hooks, managing editors, publishing content, managing the community, analysing performance and using those insights to continuously improve what we produce. This is a hands-on, high-ownership role with real creative control. You will be expected to understand what captures attention, what keeps people watching, what drives engagement and what helps build a powerful founder-led brand. You will work in a fast-paced environment where content is produced and published daily against a clear content calendar and defined weekly, monthly and quarterly targets. Every piece of content that goes live must meet a**zero-error standard** for quality, accuracy, formatting and presentation. **Duties \& Responsibilities:** #### Social Media Ownership \& Publishing * Own the day-to-day management of the Founder/CEO's presence across Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts. * Manage Freedom Property Investors' social media channels and support additional brands and channels introduced by the business. * Maintain a clear content calendar covering production, approvals, publishing dates and platform requirements. * Publish consistently across channels and optimise each post for its platform (captions, titles, keywords, hashtags, thumbnails, CTAs). * Conduct a final quality check before publication to ensure every post is accurate, correctly formatted and aligned with the brand. * Keep organised records of published content, assets, source files and results. #### Content Production \& Editor Management * Own the revision and approval stage of the short-form pipeline, reviewing finished edits quickly so completed work never sits waiting. * Manage video editors by providing briefs, allocating work, setting deadlines * Review every edit against a zero-error standard covering hooks, pacing, captions, accuracy, branding, audio, formatting and platform specifications. * Provide precise, actionable revision notes so editors can resolve changes in as few rounds as possible. * Direct the structure of short-form content by shaping hooks, opening sequences, pacing, captions, visuals and supporting footage through briefs and feedback. * Turn long-form videos, interviews, podcasts, commentary, and existing footage into platform-native short-form content * Maintain a reliable production pipeline that supports consistent daily publishing. * Identify production bottlenecks early, particularly in review and approvals, and keep content moving through the workflow. #### Content Strategy, Ideas \& Scripting * Generate a consistent pipeline of relevant social media ideas for the CEO and Freedom Property Investors. * Write and refine short-form scripts, hooks, opening lines, headlines, captions and calls to action. * Identify compelling angles that make complex property and economic topics easy to understand and interesting to a broad audience. * Develop recurring content formats and series that can build audience familiarity and scale efficiently. * Test different topics, hooks, formats, lengths, editing styles and publishing approaches to improve performance. * Use audience behaviour and historical performance to determine what content should be created next. #### Performance Tracking \& Optimisation * Track the performance of published content daily across every active platform. * Measure views, reach, impressions, watch time, retention, completion rate, engagement, shares, saves, comments, clicks, follower growth and other relevant metrics. * Analyse individual posts to understand the factors driving strong and weak performance. * Turn performance data into specific recommendations for upcoming content. * Maintain clear weekly, monthly and quarterly reporting against agreed targets. * Identify emerging patterns early and adjust the content strategy accordingly. * Build a feedback loop where every round of content informs the next. #### Trends, Competitors \& Platform Intelligence * Monitor relevant Australian property, finance, business and creator accounts to understand what is gaining attention. * Conduct regular competitor analysis covering topics, formats, hooks, posting frequency, engagement patterns and content positioning. * Identify content gaps and emerging opportunities before they become saturated. * Stay current with changes to Instagram, TikTok, Facebook, LinkedIn and YouTube algorithms. * Track new platform features, formats, ranking signals and distribution behaviours. * Test relevant platform features and emerging content formats quickly. * Translate platform changes into practical adjustments to the content strategy. #### Community Management \& Social Listening * Manage comments, direct messages, mentions and audience interactions across active social channels. * Respond to appropriate audience interactions in a timely and brand-aligned manner. * Identify enquiries and potential leads that require follow-up from the relevant team. * Monitor audience sentiment and recurring questions to identify potential content opportunities. * Flag negative comments, complaints, misinformation and reputational risks quickly. * Escalate sensitive interactions through the appropriate internal process. * Identify recurring audience questions that can be turned into future content. #### AI \& Workflow Innovation * Use AI throughout the content workflow to improve research, ideation, scripting, hook development, repurposing, editing, analysis and productivity. * Stay current with emerging AI tools relevant to social media and content production. * Identify opportunities to automate repetitive processes and increase production efficiency. **Key Skills and Qualities:** * Hands on short form video editing skills, with a portfolio of engaging social first content, plus the ability to review edits critically and brief revisions precisely. * Experience managing a high-volume social media content calendar. * Experience analysing social media performance and translating data into content decisions. * Experience briefing, managing and reviewing the work of video editors, including running a high volume revision and approval queue. * Strong understanding of platform algorithms, distribution mechanics and content best practices. * Strong research skills and an interest in Australian property, economics, business and current affairs. * Practical experience using AI tools within content workflows. * Excellent written English and strong attention to detail. * Strong creative instinct and an excellent understanding of what makes people stop scrolling. * Highly proactive with the ability to identify opportunities and act quickly. * Deeply analytical with a strong interest in understanding why content performs. * Comfortable working at speed while maintaining an extremely high standard of accuracy. * Highly organised and able to manage multiple platforms, deadlines, and production workflows simultaneously. * Strong editorial judgement and an ability to recognise compelling stories and angles. * Curious and willing to develop deep knowledge of the Australian property market. * Comfortable taking ownership of outcomes and being accountable to clear performance targets. * Strong communicator who can give precise feedback and work effectively with editors, creatives and internal stakeholders. * Adaptable to changing platforms, audience behaviour, business priorities and content trends. **Preferred Skills:** * Advanced motion graphics or after effects style animation skills. * Ability to produce simple graphics, covers and thumbnails. * Experience with AI video, audio and image tools used in short form production. * Experience creating content in property, finance, business or news. **Technical Requirements:** * Windows 11 (24H2 or newer) or macOS 14 (Sonoma) or newer * 512GB NVMe SSD minimum * 16GB RAM minimum (32GB recommended) * Quad-core processor minimum (Intel Core i5 11th Gen , AMD Ryzen 5, or Apple M-series) * 720p minimum, 1080p Full HD Webcam (recommended) * Headset: Active Noise-Canceling (ANC) headset * Internet Speed: 50 Mbps Download / 20 Mbps Upload minimum **About Us** Outsourced Pro Global Limited is a trusted outsourcing partner supporting businesses in recruitment, finance, HR, payroll, and operations. As the offshore hub for leading Australian companies, we deliver high-quality, efficient solutions through a team driven by integrity, excellence, and innovation. At OPG, you'll be part of a collaborative, growth-focused community. We offer meaningful careers, global exposure, and a culture that values learning, professionalism, and long-term success. Your ideas matter, your growth is supported, and your impact is real. Curious about life at OPG? Follow us on Facebook, Instagram, TikTok and LinkedIn for a peek into our culture, team moments, and what makes OPG a great place to work.