Social Media Manager (Hybrid)

Los Angeles

**About Us** Rare Beauty Brands is a fast-growing portfolio of innovative beauty and skincare brands, including Kate Somerville and Patchology. We combine the agility of a startup with the discipline of a performance-driven organization, scaling brands that inspire confidence, deliver results, and consistently outperform their categories. Our teams move quickly, test boldly, and operate with a deep commitment to data, creativity, and collaboration. **About The Role** Rare Beauty Brands is seeking a Social Media Manager to bring the Kate Somerville skincare brand story to life across Instagram, TikTok, and emerging platforms. This role owns the day-to-day execution of social content and community engagement, and seamlessly integrates our clinic heritage and retail priorities (including Ulta, Sephora, and Amazon) into our digital presence. The successful candidate is a trend-obsessed beauty enthusiast who balances creative storytelling with data-driven strategy and dependable, forward-planned execution. This role requires hands-on content creation and short-form social video editing, and works cross-functionally with Digital, PR/Influencer, Clinic, Sales, and Brand teams to deliver cohesive, elevated, and engaging campaigns, on schedule and with minimal oversight. **Must be based in the Los Angeles metropolitan area with the ability to be on-site at the clinic for shoots, treatments, and events as needed** . **Responsibilities** **Social Strategy \& Content Planning** * Build and publish a detailed social content calendar at least four weeks in advance, plus a quarterly content roadmap, balancing brand storytelling, skincare education, UGC, clinic content, trending topics, and promotions. * Develop social campaign strategies and content plans to support product launches, seasonal campaigns, and broader business priorities * Own the Social and Community roadmap within the Marketing calendar, proactively flagging upcoming activations for cross-functional visibility * Align social content with key retail moments (Ulta, Sephora, Amazon) and clinic initiatives to support sales objectives * Create timely, reactive content in response to cultural moments and evolving business needs **Content Creation \& Production** * Ideate, create, and edit short-form video, graphics, and photography to support the feed, Stories, and active campaigns, at a consistent weekly cadence across Instagram and TikTok * Develop filming concepts and clear creative briefs for execution by the Video Freelancer Coordinator and in-clinic aestheticians * Write creative briefs outlining direction, messaging, and inspiration for the internal Creative team * Oversee Instagram Stories sequencing, timing, and narrative flow * Ensure every piece of published content meets an established quality checklist before it goes live **Community Management \& Creator Relations** * Oversee daily community engagement, ensuring responses meet brand voice, clinical accuracy, and customer experience standards * Partner with Influencer and Brand team to lead end-to-end support for community and in-clinic events, including on-site setup and operational support * Plan and ideate monthly social giveaways and brand partnerships * Keep the Social/Influencer Product Closet stocked, partnering with the influencer team on NCOs and shipping/product budgets **Reporting, Analytics \& Cross-Functional Collaboration** * Monitor real-time social performance and audience sentiment using Dash Hudson and native platforms, flagging trends and engagement opportunities * Maintain the weekly Kate Somerville performance scorecard, and prepare monthly and quarterly reports on wins, trends, and recommendations * Present social and community insights during cross-functional and brand meetings * Independently manage assigned projects from planning through completion, proactively identifying next steps and surfacing risks before deadlines are impacted * Collaborate with Digital, PR/Influencer, Clinic, Sales, and Brand teams to ensure accurate, unified, and timely social support **Qualifications** * 4 years of experience in social media, content creation, or community management, ideally within beauty, skincare, or lifestyle * Strong proficiency in short-form video creation and editing (e.g., CapCut, native in-app tools) and social-first photography/graphics * Experience with social analytics and management tools (e.g., Dash Hudson) to drive actionable insights * Demonstrated ability to plan several weeks ahead and pivot in real-time when necessary * A high degree of ownership and independent judgment, with a track record of hitting self-set deadlines * Excellent interpersonal and cross-functional communication skills, with an understanding of retail (Ulta, Sephora, Amazon) and clinical/spa environments * Highly organized and reliable, with the professionalism to join meetings prepared, from a dedicated workspace, and on time * Track record presenting results and recommendations directly to cross-functional or leadership audiences. **What Success Looks Like** * A social content calendar is published at least four weeks out, with quarterly planning roughly three months ahead, rather than managed reactively day to day * A consistent publishing cadence is maintained with deliverables completed on time * Projects are owned end to end, with risks and blockers flagged proactively and minimal need for manager reminders * Every post clears a quality checklist before publishing and meets or exceeds category benchmarks for engagement (e.g., Shares and Saves rates) * Performance reporting is current, accurate, and delivered on a regular cadence * The role shows up prepared and professional for meetings and in-market events (e.g., retail activations, in-clinic content days) **Why Rare Beauty Brands** At Rare Beauty Brands, we believe great brands are built by people who support one another, think boldly, and take pride in their impact. That shows up in who we hire: we're looking for a hacker and a builder, someone relentlessly resourceful who treats blockers as puzzles, not stop signs. We encourage confident decision-making, thoughtful risk-taking, and authentic collaboration. We work hard, celebrate progress, and build an environment where both our people and our brands can thrive. Compensation: $80,000 - $85,000. This takes into account a number of factors including work location, the candidate's skills, experience, education level, and other job-related factors. The position is eligible for medical, dental, and vision benefits, unlimited paid time off, and the Company's 401k plan with match.