Social Media Content Creator

Clifton Park

Social Media Content CreatorCreate the Content. Tell the Story. Build the Brand.Full-Time \| Clifton Park, NY \| $24--$30/hour \| On-Site + Field ContentTrenchless Today is one of the Northeast's fastest-growing trenchless pipe rehabilitation companies, providing innovative underground infrastructure solutions for residential, commercial, municipal, and industrial customers.What we do is unique --- and there's a lot worth showing people.Our crews work with specialized equipment, underground infrastructure, robotic technology, pipe rehabilitation systems, and projects most people have never seen before.We're looking for a creative, outgoing Social Media Content Creator who can turn that into content people actually want to watch.This isn't a position where you'll sit behind a desk all day scheduling generic social media posts.We want someone who will grab a camera or phone, head to a jobsite, talk to our crews, recognize a great content opportunity, capture it, edit it, and turn it into a Reel, TikTok, Short, photo series, or post.If you constantly find yourself thinking, "That would make a great video," you might be exactly who we're looking for.What You'll DoCapture photo and video content at jobsites, our office/shop, training sessions, company events, and equipment demonstrationsCreate and edit short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedInTurn raw footage into engaging, polished contentDevelop hooks, captions, voiceovers, transitions, graphics, and creative conceptsCreate educational, entertaining, behind-the-scenes, employee-focused, and project-based contentCapture before-and-after project transformationsInterview technicians and employees for social contentOccasionally appear on camera yourselfDevelop and maintain a consistent content calendarHelp manage our social media accounts and posting scheduleStay current on trends, sounds, formats, editing techniques, and platform changesFind appropriate ways to incorporate trends and humor into our industryTrack engagement and identify which types of content perform bestOrganize our photo and video content libraryContinuously bring new content ideas to the tableWe're Looking for Someone Who...Is genuinely creativeUnderstands what makes people stop scrollingCan tell a story through videoIs comfortable approaching and talking with different personalitiesIs comfortable behind the camera and occasionally in front of itDoesn't need to be told exactly what to film every dayNotices interesting moments and turns them into contentCan take an idea from concept → filming → editing → finished postIs organized enough to maintain a consistent posting scheduleUnderstands the difference between content that looks good and content that actually gets attentionCan balance professionalism with personality and humorIs comfortable working in both an office and construction/jobsite environmentExperience We're Interested InExperience with some combination of:Social media content creationVideo editingShort-form videoPhotographyInstagram ReelsTikTokYouTube ShortsFacebookLinkedInCanvaCapCutAdobe Premiere ProFinal Cut Pro or similar editing softwareSocial media analyticsContent planningA college degree is not required.We're more interested in what you can actually create.Applicants who provide a portfolio, social media account, Reels, TikToks, YouTube videos, photography, or other examples of previous work will receive priority consideration.What You'll Have to Work WithThis isn't a business where you'll struggle to find something interesting to film.You'll have access to:Specialized trenchless rehabilitation equipmentRobotic pipe equipmentUnderground infrastructure projectsLarge commercial and municipal projectsBefore-and-after transformationsField crews and employee personalitiesEquipment demonstrationsTrainingCompany eventsBehind-the-scenes operationsProjects throughout our service areasYour job is to find the story in what we're already doing.What Success Looks LikeWe aren't looking for someone just to "keep our social media active."We want to grow it.Success in this position means:Consistent original content is being produced every weekOur projects are being documentedOur employees and company culture are showing through our contentFollowers, reach, views, and engagement are growingOur content becomes increasingly recognizableYou're regularly bringing us ideas we hadn't thought ofPeople who see our content remember Trenchless TodayWhat We Offer$24--$30/hour based on experience and portfolioFull-time employmentCompany-paid medical, dental, and vision insurance options401(k) with company matchCompany-paid life insurancePaid time offPaid holidaysProfessional growth opportunitiesOpportunity to help shape the creative direction of a growing companyWork EnvironmentThis position is based at our Clifton Park, NY location and is primarily in person.You'll regularly travel to local jobsites to capture content, so you should be comfortable being around active construction environments and following required safety procedures.This is not a fully remote social media position.Some occasional travel to other company projects or locations may also be available.To ApplyShow us what you can do.Along with your resume, please provide at least one example of your work.This could be:A portfolioInstagram or TikTok accountYouTube channelReel or Short you've createdVideo you've editedPhotographyBusiness social media account you've managedWe're much more interested in seeing your creativity than reading that you're "proficient in social media."If you don't have professional experience yet but you've been creating great content on your own, we still want to see it.Trenchless Today --- Restoring Pipes. Preserving Property.