Sales Manager San Francisco Bay Area Mandarin Speaking Required
Chatsworth
Job Description 1. **Channel \& Account Strategy Development** * Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S. * Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility * Identify white space opportunities within the ethnic channel and create market-entry plans 1. **Account Management \& Sales Execution** * Own and manage direct relationships with national and regional buyers, category managers, and distributors * Lead product presentations, promotional planning, and annual negotiation processes * Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance 1. \*\*Distributor Coordination \& Key Accounts \*\* * Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage * Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams 1. **Retail Execution \& Field Support** * Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays * Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks * Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns 1. **Sales Planning \& Forecasting** * Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability * Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets * Provide regular reporting on account performance, promotional ROI, and competitive insights 1. **Cross-Functional Collaboration** * Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers * Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions 1. **Market Intelligence \& Competitive Analysis** * Monitor competitive activity, pricing, and merchandising trends in the ethnic channel * Provide insights and recommendations to senior leadership to inform channel-specific strategies **Qualifications:** Qualifications * Bachelor's degree required * Bilingual in Mandarin required * Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry * Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred * Self-driven and proactive with excellent presentation, written, and verbal communication skills. * Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million. * Excellent presentation, written and verbal communication skills * Ability to organize and prioritize in a fast paced environment * Ability and willingness to travel throughout assigned sales territory domestically as needed * Valid driver's license and clean driving record * Proficient in Google Apps, MS Office Suite, etc. Additional Information All your information will be kept confidential according to EEO guidelines. Total Compensation is base pay + 30% discretionary bonus. **Compensation:** $120,000-$120,000 per year
