Online Marketing Manager

**Online Marketing Manager \| SEO, SEA, Performance Marketing** **Essen, Germany \| Full-Time \| Hybrid** A well-established healthcare organisation with over 25 years of industry experience is looking for an Online Marketing Manager (SEO \& Performance) to join its growing marketing team. The company operates one of the leading dental networks in Germany, connecting millions of insured patients with over 1,000 dental practices. Through a powerful digital platform that attracts millions of website visits each year, the organisation plays a key role in improving access to high-quality dental services. As the business continues to invest in its digital presence and performance marketing, this role will take ownership of SEO strategy, performance optimisation, and data-driven growth initiatives. **The Role** You will be responsible for driving the company's SEO and digital performance strategy, improving visibility across multiple digital platforms and supporting the growth of a large network of partner dental practices. Key responsibilities include: * Developing and executing SEO strategies across On-page, Technical, and Local SEO * Analysing website performance using tools such as GA4, Google Search Console, and SEO platforms * Leveraging AI-powered tools for keyword research, content optimisation, competitor analysis, and marketing automation * Managing and optimising Google Business Profiles * Overseeing SEO activities for 70 partner practices * Translating data insights into clear optimisation strategies and growth initiatives * Coordinating with external agencies and service providers * Maintaining and improving website and marketing data within CMS and databases **Requirements** * Proven experience in SEO and performance marketing (SEA experience is beneficial) * Strong experience with analytics and SEO tools * A data-driven mindset with strong analytical skills * Basic technical knowledge of HTML, CSS, and JavaScript * Structured, independent, and pragmatic working style * Fluent German and strong English language skills **What's on Offer** * Salary of up to 65k (depending on experience) * Continuous training opportunities * Corporate health and wellbeing initiatives * Private supplementary health insurance and an attractive pension scheme * Long-term job security within a stable and growing healthcare sector * Team events, company trips, and social activities * Employee leasing programmes for cars, e-bikes, and tech gadgets This is a great opportunity to join a modern, expanding organisation that is investing heavily in digital growth and innovation.