Manager of Business Analytics

Boston

* We are hiring a Manager, Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness, consideration, perception, and upper-funnel impact * In this role, you will bring rigor to brand measurement, connect marketing investment to long-term member growth, and translate complex data into clear insights that shape strategy, influence senior leadership, and scale WHOOP's impact worldwide * Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP's broader growth objectives * Build and execute a "test and learn" measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning * Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning * Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value * Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams * Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP's measurement capabilities * Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations * Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance ### Benefits * Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most. * Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work. * Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. * WHOOP +1: Everyone on the team gets a complimentary WHOOP membership---plus another membership to share with a loved one. * Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more. * Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services. * It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus. * Location, Location, Location: You can't beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.