Director of B2B Marketing & Sales Enablement

New York

**Role: Director of B2B Marketing \& Sales Enablement** Company: Small size / High Growth B2B MarTech platform - applications from similar companies only will be considered Compensation range: $175,000 -- $220,000 base equity benefits (no bonus component), commensurate with experience Location: On-site NYC (Manhattan) **OPPORTUNITY OVERVIEW** We're partnering with a **high-growth marketing technology company** that is transforming how brands connect real-world engagement to digital customer experiences. The platform is already used by a significant portion of the Fortune 500, powering large-scale campaigns across retail, media, sports, and enterprise organizations. **THE ROLE** As Director of B2B Marketing \& Sales Enablement (also known as Trade Marketing), you will own how the company's product is translated into clear, compelling, and repeatable messaging for the market. This is a **hands-on leadership role** at the intersection of **B2B product marketing and sales enablement**, responsible for building the systems and narratives that power go-to-market execution. You will partner closely with Sales, Product, and Customer teams to ensure the company moves from reactive content creation to proactive, structured GTM leadership, with a strong focus on clarity, simplicity, and repeatability. Core function: driving product understanding, sales effectiveness, and revenue impact with aesthetic excellence in sales marketing materials. **KEY RESPONSIBILITIES** * Own B2B marketing positioning, messaging, and narrative development, ensuring clarity across all audiences, and how it supports the full customer lifecycle from prospecting through expansion. * Serve as the single point of ownership for brand, voice, and visual identity, ensuring consistency across all customer touchpoints. High level of aesthetic sensibility for marketing materials, deck creation, one-sheets. * Partner closely with Sales, Product, and Customer teams to translate complex capabilities into clear, compelling narratives that resonate with enterprise buyers. * Drive sales enablement, including development of scalable decks, pitches, and customer-facing narratives * Build and scale a high-performing content engine, enabling consistent delivery of sales decks, marketing assets, web content, and customer-facing experiences. * Establish systems and frameworks that move the organization away from ad hoc content creation toward repeatable, scalable processes. * Lead the company's approach to AI-enabled content workflows, leveraging new tools to increase speed and output while maintaining premium quality. * Oversee and develop a cross-functional team spanning content, product marketing, and design. **WHO YOU ARE** * Solid mid-career experience in product marketing, content leadership, or related roles within B2B SaaS, MarTech, or technology environments. Only current experience at small scale / high growth companies will be considered. * A proven ability to translate technical products into clear positioning, messaging, and enterprise-ready storytelling. * Strong track record of owning **sales enablement and go-to-market execution**, not just messaging strategy. * A track record of operating in high-growth, fast-paced environments, ideally where you've built or scaled content systems. * A strong sense of design and storytelling, with the ability to guide creative direction and maintain a high bar for quality. * Comfort operating as a player-coach, balancing strategy with hands-on execution when needed. * Familiarity with or strong interest in AI-driven content workflows and tools. * Hands-on, player-coach mindsetand a high bar for quality. **WHAT'S COMPELLING** * Opportunity to step into a mission-critical role with direct impact on revenue and go-to-market success. * High visibility across leadership and influence on how the company is positioned in the market. * Chance to build and scale a modern product marketing function from the ground up. * Work on a product already adopted by leading global brands and enterprise customers.