Digital Product Manager

Orlando

**Digital Product Manager (Hybrid -- Orlando, FL)** Optomi, in partnership with a leading entertainment brand, is seeking a Digital Product Manager to support digital marketing initiatives for large-scale events and seasonal campaigns. This role will focus on bringing digital campaigns to life for high-profile experiences! You will act as a key liaison across marketing, operations, and legal teams, translating business needs into actionable plans and ensuring seamless execution of digital content that drives guest engagement and purchase behavior. **What the right candidate will enjoy:** * Working on high-visibility digital experiences tied to major park events and seasonal campaigns. * Collaborating with a high-energy, fast-paced team that values creativity and execution. * Owning initiatives from concept through launch and seeing your work go live. * Contributing to both strategic planning and hands-on execution of digital marketing efforts. **What type of experience does the right candidate have:** * Experience in digital product management, digital marketing, or content production within web or mobile platforms. * Strong familiarity with CMS platforms and content publishing workflows. * Proven ability to manage multiple stakeholders and drive alignment across cross-functional teams. * Experience leveraging data, including A/B testing and performance metrics, to optimize digital experiences. * Strong organizational skills with the ability to manage timelines and multiple priorities effectively. * Nice to have: experience in hospitality, entertainment, or large-scale consumer-facing environments. **What the responsibilities are of the right candidate:** * Lead digital content launches and marketing initiatives from planning through execution. * Translate stakeholder requests into clear requirements, tasks, and deliverables for cross-functional teams. * Coordinate across marketing, operations, and legal to ensure timely and accurate delivery of campaigns. * Manage timelines, resources, and project plans to keep initiatives on track. * Support budgeting and forecasting efforts related to digital campaigns. * Analyze performance data and user behavior to inform optimizations and improve engagement. * Drive digital experiences that support top-of-funnel engagement and guide guests toward booking and purchasing.