Digital Marketing Director

Pompano Beach

**Overview** We are a growing **national behavioral health treatment provider** specializing in substance abuse and mental health services across multiple levels of care. We are seeking a **Digital Marketing Director** to lead and scale our digital marketing efforts, drive patient acquisition, and optimize campaign performance across all digital channels. This is an **on-site leadership role** with strong visibility and **clear upward mobility** for a high-performing marketing professional looking to grow within a national organization. **Key Responsibilities** * Lead and manage all **digital marketing initiatives**, including paid search (PPC), SEO, and paid media strategy * Oversee and optimize **Google Ads campaigns** with a strong focus on ROI, conversion rates, and cost-per-acquisition * Develop and execute **data-driven marketing strategies** to increase qualified admissions and brand visibility * Manage and mentor internal marketing team members and/or external vendors * Analyze campaign performance using tools such as **Google Analytics (GA4)** and reporting dashboards * Drive **SEO strategy**, including keyword research, technical optimization, and content performance * Collaborate with admissions and executive leadership to align marketing efforts with census goals * Manage digital marketing budgets and allocate spend effectively across channels * Identify new growth opportunities across digital platforms (paid social, display, retargeting, etc.) * Ensure compliance with healthcare marketing regulations and ethical standards * * **Qualifications** * 5 years of experience in **digital marketing**, with at least 2 years in a leadership role * Proven experience managing **PPC campaigns and Google Ads** at scale * Strong working knowledge of **SEO best practices** and search engine algorithms * Experience with analytics platforms (Google Analytics, Google Tag Manager, etc.) * Demonstrated ability to **drive measurable growth and lead generation** * Strong leadership, communication, and project management skills * Experience managing budgets and marketing ROI performance * **Healthcare or behavioral health industry experience preferred**, but not required * * **Preferred Experience** * Experience marketing **behavioral health, addiction treatment, or healthcare services** * Familiarity with call tracking platforms (e.g., CTM) and CRM systems * Understanding of compliance considerations in healthcare marketing * * **Compensation \& Benefits** * Competitive base salary (commensurate with experience) * Performance-based bonus opportunities * Health, dental, and vision insurance * Paid time off (PTO) and holidays * Opportunities for **career advancement and leadership growth** within a national organization