Customer Growth & Retention Manager

Norwood

MariMed is a multi-state cannabis operator in the United States, dedicated to improving lives every day through our high- quality products, our actions, and our values. We develop, own and manage seed to sale state-licensed, state-of-the-art, regulatory-compliant facilities for the cultivation, production and dispensing of medical and adult-use cannabis. Our award-winning portfolio of trusted cannabis brands, crafted with quality and innovation, are recognized and loved by consumers across the country. With a commitment to excellence, MariMed continues to drive growth and set new standards in the cannabis industry. MariMed is seeking a strategic and hands-on Manager, Customer Growth \& Retention to support customer retention, loyalty engagement, lifecycle marketing, CRM segmentation, and customer communication initiatives across retail and digital channels. This role is designed to help build a more connected customer growth strategy across Thrive dispensaries and MariMed brands by bringing together customer engagement, loyalty, lifecycle campaigns, customer insights, segmentation, and promotional communications into a centralized customer marketing function. The ideal candidate is analytical, execution-oriented, and passionate about leveraging customer data and engagement strategies to improve retention, repeat purchase behavior, loyalty participation, and overall customer experience. This position partners closely with E-Commerce \& Digital Growth, Retail Marketing, Trade \& Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams to support customer growth and engagement initiatives across the organization. **Key Responsibilities** **Customer Growth \& Retention** * Support and execute customer retention strategies focused on increasing repeat purchase rate, visit frequency, loyalty participation, and customer engagement * Analyze customer behavior, campaign performance, and promotional engagement to identify growth opportunities * Build and manage customer segmentation strategies based on purchase history, loyalty engagement, customer behavior, and lifecycle stage * Develop customer reactivation and targeted engagement campaigns * Support customer growth initiatives tied to promotions, product launches, retail campaigns, and seasonal activations **Loyalty, CRM \& Lifecycle Marketing** * Help manage and optimize loyalty and customer engagement programs * Execute lifecycle marketing campaigns across email, SMS, loyalty, and digital communication channels * Partner with E-Commerce \& Digital Growth teams on CRM workflows, customer data capture, audience segmentation, and campaign deployment * Support retention-focused customer journeys and promotional campaigns designed to improve customer engagement and loyalty **Customer Communications \& Campaign Execution** * Own development and optimization of customer-facing messaging across email, SMS, loyalty, and retail campaigns * Write promotional and lifecycle marketing communications including retention messaging, customer reminders, loyalty campaigns, and targeted customer outreach * Partner with Brand Marketing, Creative, and Digital teams to support campaign execution and maintain alignment with brand voice and messaging standards **Analytics \& Reporting** * Develop and maintain reporting focused on: * Loyalty growth * Repeat purchase rate * Customer retention and reactivation * Customer engagement metrics * Campaign and promotional performance * Analyze customer and campaign data to identify trends, opportunities, and optimization strategies * Translate customer insights into actionable recommendations for internal teams **Cross-Functional Collaboration** * Partner closely with Retail Marketing, E-Commerce \& Digital Growth, Trade \& Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams * Support execution of customer-facing campaigns, promotions, in-store activations, and customer engagement initiatives across retail and digital channels * Ensure customer communications and promotional initiatives align with compliance requirements and brand standards **Qualifications** * 4--6 years of experience in CRM, lifecycle marketing, retention marketing, loyalty, customer engagement, email/SMS marketing, or performance marketing * Experience in retail, e-commerce, cannabis, CPG, hospitality, wellness, or other consumer-facing industries preferred * Strong understanding of customer segmentation, loyalty, retention marketing, and customer engagement principles * Experience writing customer-facing promotional and lifecycle marketing communications * Experience supporting campaign analytics and customer reporting * Strong organizational, communication, and cross-functional collaboration skills * Analytical mindset with the ability to turn customer data into actionable insights * Experience with CRM, loyalty, email, SMS, and marketing automation platforms preferred **Why Join MariMed?** MariMed offers the opportunity to play a key role in shaping customer engagement and retention strategies across a growing multi-state cannabis organization. This role provides strong cross-functional exposure and the ability to directly influence customer growth, loyalty engagement, and commercial performance across both retail and digital channels.