Account Director

West Hartford

$110,000

Account Director role, at a wildly successful Advertising agency in the West Hartford, CT area. Compensation: $110K-$130K base Hybrid 2 days in office. Duties and Responsibilitie * sLead the strategic development of marketing plans and proposals that advance client business objectives and support long-term growth * .Develop a deep understanding of each client's business, industry, and competitive environment to get 'street smart'; proactively identify opportunities and risks that may impact marketing strategy * .Lead integrated planning and project kick-offs in alignment with agency strategic principles * .Lead client presentations and senior-level conversations that strengthen relationships and reinforce the agency's role as a strategic partner * .Establish performance frameworks for campaigns and initiatives; monitor results and guide optimization to ensure measurable impact * .Foster open and transparent communication with clients regarding agency performance, scope, compensation, and team structure * .Take ownership of business intelligence internally and ensure cross-functional teams are informed and aligned * .Conduct regular client and internal meetings to evaluate business performance, opportunities, and work in progress * .Work with Director of Client Service to determine appropriate staffing and resource allocation to ensure high service levels and account profitability * .Work with Director of Client Service to mentor and develop account team members, strengthening both business and industry acumen * .Forecast account financials, manage billing oversight, and monitor income to ensure fiscal responsibility * .Contribute to agency new business initiatives as appropriate * .Other duties as assigned .Qualification * s7+ years of experience in an advertising agency, marketing organization, or related environment * .Demonstrated ability to connect marketing strategy to business performance * .Strong leadership presence and the ability to influence cross-functional teams without direct authority * .Excellent communication and presentation skills * .Experience within financial services preferred .

Impact Partners Group

Impact Partners Group